Venues and Volume

the modern-day clark kents: advertising/marketing drones by day, savvy music fanatics by night.

8.24.2006

zero a zero vocĂȘ venceu

so, i just finished reading this month's wired magazine (i get it for free at work, along with many other subscriptions. ahhh the perks of advertising), and while last month's cover featured the infamous mr. r. murdoch, with an emphasis on his space (and i guess myspace, too), this one was even more applicable to the world of music. the september 2006 issue is all about the revolution in the music industry-- predominantly with labels-- and how online, digital, and free music is making economics, fanbases, even the existence of albums as we know it go up in smoke and rain back down into something familiar but different... i suggest taking a look.

right now, wired.com only has the interview with the cover model, beck, up along with a few little fyi pieces. but check it out tomorrow for the heavy, life-altering stuff. terry mcbride, the founder of nettwerk, is the current bmoc as far as mutiny against the traditional business way is concerned. the format is a client of his company (which is a band i owe you a review for), and it was through the help of mcbride they have managed to sell their album despite being dropped by their label. i hung out with some of the nettwerk dude(ette)s at the aforementioned band's concert, and i have to say, they're some pretty cool people.

anyway, go here for the beck interview, and look back in a day or two for a peek into how you might be making your own mashup in a few months.

now back to seu jorge singing "rebel rebel" in central park via pbs. americans are such awkward dancers.


/jen/

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